In collaboration with Heartbeats we produced content for the Adidas ‘End Plastic Waste’ campaign. We produced three episodes of the established podcast ‘PodPassion’, with climate awareness among consumers as the main theme.
KUNDE Heartbeats
YDELSER Konceptudvikling Produktion Markedsføring
MEDIER
Podcast Video Artikel
MÅLGRUPPE Unge 18-35 år
Foto: Rita Kuhlmann
MÅLSÆTNING
In collaboration with Heartbeats we produced content for the Adidas ‘End Plastic Waste’ campaign.
LØSNING
We produced three episodes of the established podcast ‘PodPassion’, with climate awareness among consumers as the main theme.
RESULTAT
Adidas took part in the fight against overconsumption of plastic by using recycled plastic in the production of the timeless classic.
