As part of Adidas’ sustainable initiative, Adidas relaunched the iconic Stan Smith sneaker in a new variant. Adidas took part in the fight against overconsumption of plastic by using recycled plastic in the production of the timeless classic.
In collaboration with Heartbeats we produced content for the Adidas ‘End Plastic Waste’ campaign. We produced three episodes of the established podcast ‘PodPassion’, with climate awareness among consumers as the main theme. On heartbeats.dk we created an Adidas universe with gifs, articles and podcasts.
Client Heartbeats & Adidas
Delivery Visual direction Music and sounddesign Photos SoMe elements